Reknotting a Shaving Brush? Here's What Glue the Group Actually Uses
Mark needed glue to reknot two brushes, and the thread split hard between two-part epoxy and RTV silicone, with strong opinions on both sides.
Read more →Est. 1959 · The Shave Dad ProjectOld-school steel.
Old-school steel.
New-school community.
Limited-edition collaborations, reviews, and field-tested gear for the wet shaving community. Whether you're picking up your first DE razor or you've been at it for forty years, you're home.
Active Release
STRIKE GOLD SHAVE
× STRIKE GOLD SHAVE · SHAVING SOAP & AFTERSHAVE SPLASH
Active Release
The Shave Dad Project · August 2026
9/11 25th Anniversary Tunnels to Towers, Shave Dad × Strike Gold Shave
Inspired by Tom Ford's Beau de Jour: lavender extract and fresh lavender over rosemary, oakmoss, mint, basil, and geranium, on a base of patchouli and amber.
From the Journal
All Articles →The latest on lather, steel, and the people behind them.
Reviews, interviews, and dispatches from artisans and content creators across the wet shaving world.
community
video
The Leaf Branch: My Take After Two Months and a Family Trip
Leaf's new Branch razor is finally out, and I've already put two months and a 10-day family vacation on it. Here's how it shaves.
Read more →
article
What Is Wet Shaving? The Complete Introduction
Wet shaving is the old way of shaving done deliberately: warm water, real lather built with a brush, and a single blade under your control. Here is what the term actually means, why the method persists a century after it was supposedly obsolete, what it costs, and how to start.
Read more →
article
The Most Duped Fragrances in Wet Shaving
Half the artisan soap shelf is a tribute act. Pineapple and birch smoke here, lavender and oakmoss there, and behind almost every one of them stands a famous bottle. These are the fragrances wet shaving dupes more than any others, the soaps that chase them, and where to smell the originals.
Read more →
article
Pre-Shave Oils: What They Actually Do, Who Needs One, and Who Can Skip It
Pre-shave oil is the most argued-about thirty seconds in wet shaving: some swear it saved their skin, others call it a bottle of marketing. Both camps are right about their own faces. Here is what the oil actually does, who genuinely benefits, who can skip it, and how to use it without gumming up your gear.
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video
RazoRock Blue Barbershop: My First Shave With the Soap and Splash
A friend gifted me RazoRock's Blue Barbershop soap and splash, inspired by Floid Blue, and I finally put them to the test in this shave.
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video
Van Yulay Obsessed: An Obsession Homage Worth the Wait
Bary tests Van Yulay's homage to Obsession alongside the LIK Shaveware Attila, and finds Monica captured the muskier, dirtier version of the fragrance he wore for years.
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article
Artisan Spotlight: Frank Shaving, the Knot Maker Behind Half the Den
Look closely at the brushes in the Shave Dad group and one name keeps turning up: Frank Shaving. Ming builds knots and custom brushes for the group's creators, supplies the house brushes at The Wet Shaving Store, and has quietly become one of the community's favorite makers.
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video
My Ocean-Inspired Shave: Subtle Art, Boti, and PAA Ascension
My favorite aquatic soap, a slick lather from Subtle Art, and a straight run at the beard and mustache with the PAA Ascension Select. No trimmer, no nicks.
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article
Building a Shave Den: The Essentials, the Nice-to-Haves, and the Skip List
A shave den is not a shrine, it is a station: the small set of gear that keeps your razor dry, your brush alive, your blades safely retired, and the whole ritual ready to go. Here is what actually earns counter space, what is merely nice, and what to skip.
Read more →
video
Strike Gold Shave 9/11 25th Anniversary Soap: A Tribute I Had to Cover
I came out of retirement for one review: Strike Gold Shave's 9/11 tribute soap, with every dollar going to Tunnel to Towers.
Read more →
Collab
9/11 25th Anniversary Tunnels to Towers, Shave Dad × Strike Gold Shave
A benefit release for the 25th anniversary of September 11: a shave soap and aftershave splash from Shave Dad and Strike Gold Shave, made by a retired NYPD officer and a retired Port Authority police officer, with 100 percent of proceeds going to the Tunnel to Towers Foundation.
Read more →Featured Story
Editor's Pick · June 2026
The DE Razor Blade Buyer's Guide: A Tour of the Blades Worth Knowing
A discovery tour of the double-edge razor blades worth knowing, grouped by where they come from and what kind of shavers reach for them. Not a ranking, a map of the territory.
The Vault · Limited-Edition Collabs
View All →Every Shave Dad release. One run, then gone.
Each collab is a one-and-done partnership with an artisan. Each release is sold by the partner, links go directly to that retailer.
Featured Article
Recommended Reading · June 2026
The Classic Aftershave Buyer's Guide: A Tour of the Splashes and Balms Worth Knowing
A discovery tour of the classic aftershaves worth knowing, splashes, balms, colognes, and cooling treatments, grouped by where they come from and what kind of shavers reach for them. Not a ranking, a map of the territory.
The Shave Dad Project · Partners
All Partners →The artisans we've collaborated with.
Small-batch makers, family-run soap labs, and independent razor smiths. Every Shave Dad release is a partnership.
345 Soap Co
SOAP · USA
Adopted Acres Soap
SOAP · USA
Alpha Shaving Works
RAZORS · USA
Azalea City Suds
SOAP · USA
Denton Majik
SOAP · USA
Elysian Soap Shop
SOAP · USA
Ginger's Garden
SOAP · USA
Hendrix Classics & Co
SOAP · USA
Heritage Hill Shave Co
SOAP · USA
Master Soap Creations
SOAP · SOUTH AFRICA
Phoenix Artisan Accoutrements
SOAP · USA
Razor Emporium
RAZORS · USA
Strike Gold Shave
SOAP · USA
The Wet Shaving Store
PARTNER · USA
Van Yulay
SOAP · USA
Wholly Kaw
SOAP · USA
New to Wet Shaving?
Start here. Skip the regret.
Short guides built around the questions Jerry has answered ten thousand times in the Facebook group.
The Full Beginner's Path →
01
What Wet Shaving Actually Is
Wet shaving is the original way to shave, a brush, a soap, a single-blade razor, and water. Here's why people still do it.
02
Your First DE Razor
What to look for in a starter double-edge razor, and three specific models that won't steer you wrong.
03
Your First Shaving Brush
Synthetic, boar, or badger, what each is, what they cost, and which one to start with.
04
Choosing Your First Soap or Cream
Soap vs. cream, tallow vs. vegan, drugstore vs. artisan, and three specific starter products that won't disappoint.
05
Building a Lather That Actually Works
The single skill that makes or breaks a wet shave: turning a puck of soap into a thick, slick lather. With water ratios.
06
The Three-Pass Shave
WTG, XTG, ATG, what they mean, why each pass exists, and how to actually do them without bleeding.
07
Pre-Shave Prep & Post-Shave Routine
What you do in the five minutes before and after the razor matters more than most beginners realize.
08
Avoiding Razor Burn, Ingrowns, and Weepers
Diagnose what went wrong from the symptom: stinging, red rash, bumps, or pinprick bleeding.
09
Maintaining Your Gear
How to make a brush last 10 years and a razor last forever. Drying, blade rotation, soap storage.
10
Ten Common Beginner Mistakes
The mistakes everyone makes in their first month, and how to recognize you're making them.
11
Wet Shaving Glossary
The vocabulary you'll see in every Facebook group, every YouTube review, and every Shave Dad release post.
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