Ariana & Evans Empyrean Bay Rum Soap and Splash
Ariana & Evans took bay rum somewhere it doesn't usually go. Empyrean trades clove and cinnamon for clementine, pomegranate, and cedar. Full shave, two passes, with the Merkur 34 HD.
Read more →Est. 1959 · The Shave Dad ProjectOld-school steel.
Old-school steel.
New-school community.
Limited-edition collaborations, reviews, and field-tested gear for the wet shaving community. Whether you're picking up your first DE razor or you've been at it for forty years, you're home.
Active Release
STRIKE GOLD SHAVE
STRIKE GOLD SHAVE
Active Release
The Shave Dad Project · June 2026
Smooth Operator: Shave Dad x Strike Gold Shave
Strike Gold Shave and Shave Dad released Smooth Operator: tallow soap and matching splash built around Sea Island Cotton, clean linen, and soft florals. Available at strikegoldshave.com.
From the Journal
All Articles →The latest on lather, steel, and the people behind them.
Reviews, interviews, and dispatches from artisans and content creators across the wet shaving world.
video
article
The DE Blade Sharpness Ladder: From Butter Knife to Feather
Twelve popular DE blades ranked on a single-axis sharpness ladder, from the mildest daily driver to the sharpest blade on the shelf. Where to start, when to climb, and why sharpness and smoothness are two different questions.
Read more →
article
Shaving Every Day Is Wrecking Your Skin. Here Is the Science of Recovery Days.
Your skin barrier does not recover in twenty-four hours. Shaving every morning keeps it in a permanent state of low-grade injury. Two on, one off is the cadence dermatology actually supports, and here is what to do on the day you skip.
Read more →
community
Saponificio Varesino 80th Anniversary: Ben's Rotation Pick
Ben keeps coming back to Saponificio Varesino's 80th Anniversary, and his post makes a strong case, plus a month-long Rex Ambassador experiment that's showing results.
Read more →
video
Blizzard Battles 2026 Round 6: PAA Frost in Space vs Wild Fox Arctic Fox
PAA Frost in Space goes full cryogen in Round 6 and Wild Fox Arctic Fox fights back harder than expected. The menthol was very real.
Read more →
video
Subtle Art Soap Co Ice Queen and the Gillette Red Tip
Fred uses Subtle Art Soap Co's Ice Queen four-butter soap with the Gillette Red Tip. The menthol builds strong, the lather loads up close to dripping, and the shave is very close.
Read more →Featured Story
Editor's Pick · June 2026
The DE Razor Blade Buyer's Guide: A Tour of the Blades Worth Knowing
A discovery tour of the double-edge razor blades worth knowing, grouped by where they come from and what kind of shavers reach for them. Not a ranking, a map of the territory.
The Vault · Limited-Edition Collabs
View All →Every Shave Dad release. One run, then gone.
Each collab is a one-and-done partnership with an artisan. Each release is sold by the partner, links go directly to that retailer.
Featured Article
Recommended Reading · June 2026
The Classic Aftershave Buyer's Guide: A Tour of the Splashes and Balms Worth Knowing
A discovery tour of the classic aftershaves worth knowing, splashes, balms, colognes, and cooling treatments, grouped by where they come from and what kind of shavers reach for them. Not a ranking, a map of the territory.
The Shave Dad Project · Partners
All Partners →The artisans we've collaborated with.
Small-batch makers, family-run soap labs, and independent razor smiths. Every Shave Dad release is a partnership.
345 Soap Co
SOAP · USA
Adopted Acres Soap
SOAP · USA
Alpha Shaving Works
RAZORS · USA
Azalea City Suds
SOAP · USA
Denton Majik
SOAP · USA
Elysian Soap Shop
SOAP · USA
Ginger's Garden
SOAP · USA
Hendrix Classics & Co
SOAP · USA
Heritage Hill Shave Co
SOAP · USA
Master Soap Creations
SOAP · SOUTH AFRICA
Phoenix Artisan Accoutrements
SOAP · USA
Razor Emporium
RAZORS · USA
Strike Gold Shave
SOAP · USA
The Wet Shaving Store
PARTNER · USA
Van Yulay
SOAP · USA
Wholly Kaw
SOAP · USA
New to Wet Shaving?
Start here. Skip the regret.
Short guides built around the questions Jerry has answered ten thousand times in the Facebook group.
The Full Beginner's Path →
01
What Wet Shaving Actually Is
Wet shaving is the original way to shave, a brush, a soap, a single-blade razor, and water. Here's why people still do it.
02
Your First DE Razor
What to look for in a starter double-edge razor, and three specific models that won't steer you wrong.
03
Your First Shaving Brush
Synthetic, boar, or badger, what each is, what they cost, and which one to start with.
04
Choosing Your First Soap or Cream
Soap vs. cream, tallow vs. vegan, drugstore vs. artisan, and three specific starter products that won't disappoint.
05
Building a Lather That Actually Works
The single skill that makes or breaks a wet shave: turning a puck of soap into a thick, slick lather. With water ratios.
06
The Three-Pass Shave
WTG, XTG, ATG, what they mean, why each pass exists, and how to actually do them without bleeding.
07
Pre-Shave Prep & Post-Shave Routine
What you do in the five minutes before and after the razor matters more than most beginners realize.
08
Avoiding Razor Burn, Ingrowns, and Weepers
Diagnose what went wrong from the symptom: stinging, red rash, bumps, or pinprick bleeding.
09
Maintaining Your Gear
How to make a brush last 10 years and a razor last forever. Drying, blade rotation, soap storage.
10
Ten Common Beginner Mistakes
The mistakes everyone makes in their first month, and how to recognize you're making them.
11
Wet Shaving Glossary
The vocabulary you'll see in every Facebook group, every YouTube review, and every Shave Dad release post.
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