Why Face Lathering Burns and What to Do About It
Brush burn from face lathering has more than one cause, and the fix depends on which one you have. A practical breakdown from people who have dealt with it.
Read more → Est. 1959 · The Shave Dad Project Old-school steel.
Old-school steel.
New-school community.
Limited-edition collaborations, reviews, and field-tested gear for the wet shaving community. Whether you're picking up your first DE razor or you've been at it for forty years, you're home.
Active Release
ADOPTED ACRES SOAP
× ADOPTED ACRES (ETSY) · SHAVING SOAP & ALCOHOL SPLASH
Active Release
The Shave Dad Project · April 2026
Family First, Shave Dad × Adopted Acres
Rich, creamy, ultra-slick lather on the new EIEIO base (Wagyu tallow, duck fat, lard, castor oil), paired with a new alcohol splash designed with skin feel in mind.
From the Journal
All Articles → The latest on lather, steel, and the people behind them.
Reviews, interviews, and dispatches from artisans and content creators across the wet shaving world.
article
product-release
Red, White & Rugged: The Americana Aromatic from Strike Gold
Strike Gold launches a Reagan-inspired aromatic that leans into classic American masculinity - built on the bones of Avon's Wild Country.
Read more →
article
Best Slant Razors: What the Shave Dad Group Actually Uses
The Rex Konsul ran away with the vote, but Yaqi, the Wunderbar, Above The Tie, and a Danish antique all had their people. Real picks, real shavers.
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community
Shave Dad Honors the Fallen This Memorial Day
Jerry paused the feed to say what needed saying. A brief message of remembrance from the Shave Dad community.
Read more →
article
Soap Commander: The Artisan Soap Brand the Group Won't Stop Recommending
Soap Commander has been around long enough to be an OG in the artisan shave renaissance. Forty-one reactions later, the Shave Dad group was pretty clear on where it stands.
Read more →
product-release
Subtle Art Soap Announces SEND IT!, a Mountain Biking-Inspired Summer Drop
Joe at Subtle Art Soap has announced SEND IT!, a limited summer soap built around the scents of a day on the mountain bike trails: green, fresh, floral, woodsy, musky.
Read more → The Vault · Limited-Edition Collabs
View All → Every Shave Dad release. One run, then gone.
Each collab is a one-and-done partnership with an artisan. Each release is sold by the partner, links go directly to that retailer.
The Shave Dad Project · Partners
All Partners → The artisans we've collaborated with.
Small-batch makers, family-run soap labs, and independent razor smiths. Every Shave Dad release is a partnership.
345 Soap Co
SOAP · USA
Adopted Acres Soap
SOAP · USA
Alpha Shaving Works
RAZORS · USA
Azalea City Suds
SOAP · USA
Denton Majik
SOAP · USA
Elysian Soap Shop
SOAP · USA
Ginger's Garden
SOAP · USA
Hendrix Classics & Co
SOAP · USA
Heritage Hill Shave Co
SOAP · USA
Master Soap Creations
SOAP · SOUTH AFRICA
Phoenix Artisan Accoutrements
SOAP · USA
Strike Gold Shave
SOAP · USA
The Wet Shaving Store
PARTNER · USA
Van Yulay
SOAP · USA
Wholly Kaw
SOAP · USA
New to Wet Shaving?
Start here. Skip the regret.
Short guides built around the questions Jerry has answered ten thousand times in the Facebook group.
The Full Beginner's Path →
01
What Wet Shaving Actually Is
Wet shaving is the original way to shave, a brush, a soap, a single-blade razor, and water. Here's why people still do it.
02
Your First DE Razor
What to look for in a starter double-edge razor, and three specific models that won't steer you wrong.
03
Your First Shaving Brush
Synthetic, boar, or badger, what each is, what they cost, and which one to start with.
04
Choosing Your First Soap or Cream
Soap vs. cream, tallow vs. vegan, drugstore vs. artisan, and three specific starter products that won't disappoint.
05
Building a Lather That Actually Works
The single skill that makes or breaks a wet shave: turning a puck of soap into a thick, slick lather. With water ratios.
06
The Three-Pass Shave
WTG, XTG, ATG, what they mean, why each pass exists, and how to actually do them without bleeding.
07
Pre-Shave Prep & Post-Shave Routine
What you do in the five minutes before and after the razor matters more than most beginners realize.
08
Avoiding Razor Burn, Ingrowns, and Weepers
Diagnose what went wrong from the symptom: stinging, red rash, bumps, or pinprick bleeding.
09
Maintaining Your Gear
How to make a brush last 10 years and a razor last forever. Drying, blade rotation, soap storage.
10
Ten Common Beginner Mistakes
The mistakes everyone makes in their first month, and how to recognize you're making them.
11
Wet Shaving Glossary
The vocabulary you'll see in every Facebook group, every YouTube review, and every Shave Dad release post.
The Shave Dad Group 5K wet shavers,
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Traditional Wet Shaving, men's grooming and healthcare. Everyone is welcome.
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