HAGS Summer 2026: 5th Anniversary Reissues and Four New Releases
HAGS Artisan turns five this year, and the team is marking it with a summer release that pairs reissued early-catalog scents with four brand-new lines. Eulogy and Resurrection, both short 2022 runs that left a long memory in the community, are back in HAGS’ premium CORTEX X soap base. Mirage, Abyssal Lagoon, Barbershop Our Signature, and the Baby Blue cooling pair are debut releases built for the season. The full set is stocked at The Wet Shaving Store and The Shave Supply for U.S. shavers.
The 5th Anniversary Editions
Eulogy
A 2022 limited release that never quite left the conversation. For the anniversary edition, HAGS kept the original fragrance composition intact and rebuilt it in the CORTEX X premium soap base, which the brand describes as the highest-performing base they have developed. The artwork swaps the original skull for a mechanical helm pulsing with green light. Edition of 300.
Top: Warm Spiced Cinnamon, Juicy Peach Nectar, Golden Apricot Heart: Creamy Coconut Milk, Sweet Anise Whisper, Crisp Green Apple Base: Vanilla Bean Cream, Warm Tonka
Resurrection
The 2022 original ran in HAGS’ Guinness soap base, where the hops from the beer subtly interfered with the fragrance. The anniversary version moves Resurrection into CORTEX X for a cleaner, more direct expression of the same scent. HAGS notes the composition is an independent interpretation inspired by Dolce & Gabbana Light Blue Eau Intense Pour Homme.
Top: Grapefruit, Mandarin Orange Heart: Sea Water, Juniper Base: Musk, Amberwood
The Summer 2026 Releases
Mirage
Cosmic citrus over warm woods. HAGS frames Mirage as the feeling of an illusion forming in heat, anchored to artwork of a Martian desert under a planetary sky. The opening is a bright bergamot-mandarin-ginger-mint rush; the heart turns soft with orange flower and pear; the base settles on cedar, amber, and musk. HAGS describes the composition as inspired by Lattafa’s Art of Universe, reinterpreted through their own lens.
Top: Bergamot, Mandarin, Ginger, Mint Heart: Orange Flower, Pear Base: Cedar Wood, Amber, Musk
Abyssal Lagoon
The tropical lane, deliberately bent dark. Grapefruit and peppery citrus up top, sea salt and creamy coconut at the heart, then a sun-warmed musk base. The artwork pairs glowing moons and coconut trees with skulls in the sand and something monstrous beneath the water. HAGS’ own line on it: in the daylight, it may look like paradise, but after dark, the lagoon does not belong to us.
Top: Grapefruit, Peppery Citrus, Bergamot Heart: Sea Salt, Creamy Coconut, Marine Accord Base: Coconut Cream, Soft Musk, Salty Skin
Barbershop Our Signature
The first barbershop scent in HAGS’ Our Signature line, and it does not chase tradition. Citrus accord, bergamot, and pink pepper open it; lavender and aromatic herbs carry the classic-grooming heart; the base is a polished white musk, cedarwood, vetiver, and sandalwood. The artwork puts a ceremonial figure in an old-world barbershop, which tells you the rest.
Top: Citrus Accord, Bergamot, Pink Pepper Heart: Lavender, Aromatic Herbs Base: White Musk, Cedarwood, Vetiver, Sandalwood
Baby Blue Cooling Line
Two pieces, no shaving soap. HAGS calls it the blue cooling shaving ritual: a preshave stick is the first step and an aftershave is the closer, both carrying the same icy cooling finish.
Baby Blue Cooling UltraGlide Pre-Shave Stick
The preshave is intentionally unscented. HAGS designed it to add glide and a cooling sensation without interfering with whatever shaving soap is on the brush, so it sits behind the scent of your soap rather than fighting it.
Scent Profile: Unscented, designed not to interfere with your shaving soap.
Baby Blue Cooling Aftershave
The aftershave is the scented half of the pair. HAGS kept it light on purpose so it pairs with anything: clean citrus brightness up top, a calming lavender heart, then musk and woods on the finish, with the same cooling effect carrying through.
Top: Citrus Heart: Lavender Base: Musk, Woods
HAGS credits the line’s name and atmosphere to the Badfinger song that closes a particular cinematic finale. The release itself is an independent HAGS creation; no rights-holder affiliations.
Where to Buy
The HAGS summer 2026 collection is carried by retailers worldwide. In the U.S., it’s stocked at The Wet Shaving Store, The Shave Supply, and other domestic retailers. International shavers have a long list of options below, and HAGS ships direct from its own site as well.
The 5th Anniversary Eulogy release is limited to 300 pieces, and Resurrection is a collector edition in the same anniversary line, so neither will sit on the shelf forever.
Shop the Collection at The Wet Shaving Store
5th Anniversary Editions:
- HAGS Eulogy 5th Anniversary Shaving Soap
- HAGS Eulogy 5th Anniversary Aftershave
- HAGS Resurrection 5th Anniversary Shaving Soap
- HAGS Resurrection 5th Anniversary Aftershave
Summer 2026 Releases:
- HAGS Mirage Shaving Soap
- HAGS Mirage Aftershave
- HAGS Abyssal Lagoon Shaving Soap
- HAGS Abyssal Lagoon Aftershave
- HAGS Barbershop Our Signature Shaving Soap
- HAGS Barbershop Our Signature Aftershave
- HAGS Baby Blue Cooling UltraGlide Pre-Shave Stick
- HAGS Baby Blue Cooling Aftershave
International Retailers
Direct from HAGS and a worldwide retailer roster:
- hagsartisan.com, direct from the maker
- Athena and Poseidon
- Binghae Coffee Company (Korea)
- About Body Care (Germany)
- Dwa Ostrza (Poland)
- Malfi (Switzerland)
- Nebrito
- Rasoi Goodfellas (EU)
- Shavingroom (Sweden)
- VLAB (Hong Kong)
- Yourshaving
Happy shaving.